Director of Product Marketing

As a Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth.

Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.

Key Responsibilities

Go-to-Market Strategy & Product Launch Leadership

·       Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios

·       Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders

·       Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence

·       Own executive-level readiness and accountability for successful launches and revenue impact

Strategic Messaging & Market Positioning

·       Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership

·       Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas

·       Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative

·       Ensure consistency and quality of messaging across all customer touchpoints and regions

Customer, Market & Competitive Intelligence

·       Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction

·       Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership

·       Influence product strategy and investment priorities based on market opportunities and emerging trends

·       Champion a customer-centric approach across the organization

Integrated Campaigns & Demand Strategy

·       Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams

·       Ensure alignment between product marketing initiatives and pipeline/revenue goals

·       Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale

·       Drive innovation in channels, storytelling, and engagement to accelerate growth

Partner & Ecosystem Marketing Leadership

·       Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth

·       Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes

·       Build scalable partner enablement programs and frameworks to expand reach and market penetration

Team Leadership & Organizational Impact

·       Build, lead, and mentor a high-performing product marketing team, fostering a culture of excellence, accountability, and innovation

·       Define organizational structure, roles, and career development pathways

·       Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making

·       Influence senior stakeholders and drive alignment across functions and geographies

Requirements

·       10+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries

·       Proven track record of launching products and driving market impact

·       Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials

·       A strategic thinker who’s equally comfortable getting tactical

·       Excellent written and verbal communication skills

·       Strong analytical mindset with experience using data to drive decisions

·       Comfortable working cross-functionally in a fast-paced, ambiguous environment

·       Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus

·       Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms

·       Microsoft Office experience required

Salary range of $150,000 to $210,000 dependent upon experience.